I have voted for Labour all my life. (Loyalty)
In 2015 when I was canvassed I surprised myself, and the poor labour foot soldier, by the vehemence of my proclamation that this was the last time they could take my vote for granted. I was tired of voting with a peg on my nose. I rattled off a litany of complaints about the lacklustre, timid, campaigns of recent times. We were living under the most toxic government of my lifetime but seemed cognitively captured by the language of “austerity” and “difficult choices”. Rather than leading and shaping opinion we were assuming we had to constantly echo the language of the Tories by constantly referencing “hard working” . To me this carries with it the implication that we were overrun with lazy and feckless scroungers as so many natural Labour voters are villifed by the Tory party. Workers versus shirkers had entered the lexicon of the party of the working class! We had accepted the marketisation of education and the NHS, extended PFI, and been relaxed about growing inequality. Where was Labour?
I was not surprised when we lost. If I was struggling how many more voters were we alienating?
Read the full article at: